Esoteric Auto Detail is the FIRST detailer / trainer / distributor in the USA to visit the RUPES design, development, and manufacturing facility in Milan, Italy!

Todd Cooperider of Esoteric Auto Detail / / Elite Detailer Academy recently made a trip to Milan, Italy to visit the RUPES design, development, and manufacturing facility, and is pictured below with the owner of RUPES, as well as all of the key executives within the company. To date, we are the ONLY reseller / training facility in the USA to visit RUPES!

We were among the first couple of detailers to test RUPES products and import them into the country, we were the first (in the world) to become an Authorized Training Center for them, and we were the first to learn more about the company, products, and capabilities through a personal visit to their factory. We continually stay at the front to ensure that our customers and students are provided with the absolute latest and best service and technical advice.

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RUPES has been designing and manufacturing tools in Italy since 1947 (the same year that Enzo Ferrari produced his first road car!), and today they are one of the leaders in the paint reconditioning industry.

After touring the facilities, speaking with top executives, and learning more about the technologies that they have developed over the years, I was even more impressed with what the company has to offer, and the directions that they are taking the industry. I spent quite a bit of time with the owner of RUPES during my visit (his father started the company), and it is clear that he has a vision to take the company and products to new levels, and that they are not ones to rest on their laurels!

Esoteric Auto Detail / / Elite Detailer Academy will take the knowledge and vendor relationships built during this trip, and use that to better serve our rapidly expanding worldwide client base.

Todd Cooperider outside of the RUPES headquarters:

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RUPES also has a museum at their facility with tools and breakthrough technologies on display throughout their history. Pictured here was a (very heavy) rotary polisher from 1955!


RUPES offers a very large lineup of products, and a selection of them are displayed for visiting clients.


There’s also a testing area where they can work with a variety of tools and paint types.


RUPES products are available at

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